An email list is like a giant white elephant in the room.
Everyone can see. We all know it’s important but we never acknowledge it.
I mean really, you’ve probably heard someone say “this is how to build your email list,” or “grow your list from zero to 5,000 in 30 days” ten times today already.
You hear it so often it’s basically white noise.
Or a giant white elephant.
And I get it.
I was like hah I’m good I have social media and a blog, what do I need an email list for.
That’s just more work for me.
So, I didn’t even try to attempt to build one until I had quickly run out of money and motivation.
Lost motivation because my courses weren’t selling…and no money because, well my courses weren’t selling.
Because I had no one to offer them to expect social media which didn’t work out so well.
Once I finally got my head out of the sand I realized I needed to build an email list.
The fact of the matter is, social media can be taken away from us at any time, the algorithms change almost daily and we’ve already seen a decrease in reach on a few platforms.
This isn’t great if your business is solely based on social media reach.
The people that join your email list are your ride or die, they opted in and trusted you with their email.
Social media is free, no one has to give you anything when they follow you so you may not get the targeted audience you desire.
While yes, of course, social media has its perks when used correctly I highly recommend growing an email list and that’s what I’m going to show you today.
How to Build an Email List for Beginners
Buy a Professional Email Adress
The places to actually purchase an email address are endless.
You can get them from your hosting provider, from Google and I’m sure 10 other places.
Just pick one that works best for you. (I’d choose G Suite)
Alright so why can’t you just use your old Gmail account that you had back in kindergarten?
Well, simply put, a professional email looks more professional for your business.
Not only that but emails that have the Yahoo, Gmail or whatever else at the end of them can be flagged by spam more often.
Pick an Email Provider
Email providers are providers that keep your email subscribers safe, they comply with laws that we all must abide by and they automate pretty much everything you want.
Seriously, who wants to be emailing at 2 am because someone signed up for something and you want to thank them.
That’s what your email provider is for.
The great part about this is you don’t have to spend any money if you don’t want to.
MailChimp (what I use) is free up to 2,000 subscribers making it perfect for beginners.
You can also create sign up pages for your lead magnets for people to sign up for.
Once you sign up for mail chimp you can easily create automatic emails to send to your list on autopilot when someone signs up.
Basically meaning, you can be on vacation and create a whole welcome series for new subscribers to make sure they are taken care of when they first sign up.
You can also create free PDFs, worksheets, calendars and guides to give away for free to get people excited to sign up to your list.
You can create an automated email series with each freemium you make as well.
Create Lead Magnets
Your next step is going to be creating those lead magnets or opt-ins.
This gives your audience an incentive to sign up to your list.
Theses opt-ins can be whatever you want and of course, it all depends on your niche and what your audience needs. PDFs, worksheets, checklists, ebooks and calendars are all great options to generate excitement to join your list.
My favorite place to create my freemiums for free is on canva.com.
I love canva so much because well, it’s free but it’s so user-friendly.
Which is great for us non-techy types.
It’s all drag and drop and they have a ton of templates you can choose from to create really beautiful opt-ins.
Not only that, you can let your creative side come out and it’s a blast to use.
You even create fillable Pdfs using pdfescapes.com once you create a pdf or checklist in canva.
Promote Your List
The last and final step of growing your list is to actually get your lead magnets out there and start promoting them.
It’s not as simple as slapping it on the side of your blog and hoping for the best.
You’ve got to show your audience why it’s of value to them.
My favorite way to promote lead magnets for my list is to create a really well-written blog post, create a lead magnet that pertains to that blog post, link the lead magnet in the blog post and then marketing the post on Pinterest.
This works really well because you’re giving your audience value through the blog post then giving them a task to do or a next step with the lead magnet.
They will then be added to your email list where you can email them weekly or bi-weekly and continue that relationship.
Instead of them reading your post or reading your social media page, forgetting about it and moving on with their day.
If you’d like to learn more about Pinterest marketing, go here.
If you want to learn more about blogging and how to start a blog, go here.
You can also let your audience know about your lead magnet, checklist, worksheet, whatever it is by posting on social media or talking about it in a youtube video.