You already know Pinterest is one big party that we all want to be invited to but the big question is, how do you actually make money with Pinterest?
Is it even possible or is Pinterest simply a tool for traffic?
In case you need a bit of a refresher on how Pinterest works and how to really get the most bang for your buck out of it, read through this post first then come back and read this post.
Trust me, everything will make much more sense.
I’m going to go over 4 ways you can passively and not so passively make money with Pinterest.
disclaimer: this post contains affiliate links which means I make a small commission if you choose to use my link to purchase a product and if you do I appreciate you.
4 Ways to Make Money with Pinterest
There are two main avenues you can take when deciding you want to make an income from Pinterest.
You can create a blog and make money via Pinterest indirectly with your blog or you can use affiliate marketing directly on Pinterest.
I’m going to be talking about both ways in more depth and do recommend you use both to not only stay in Pinterest’s good graces but to better serve your audience.
Make Money Blogging with Pinterest
If you do not have a blog yet and would like to use this avenue to make money with Pinterest (my number one choice) read this post. And if you don’t have a Pinterest account set up and would like to learn more about the ins and outs of Pinterest read this post.
1. Boost your Traffic and Get Paid with Ads
This first way to make money from Pinterest with your blog is to drive lots of traffic and make money through ads. This is the most passive.
It’s a numbers game.
The more people you get on your blog, the more money you will make.
Pretty simple as long as you have a solid Pinterest strategy set up and are able to drive a large number of people to your blog.
This strategy can work really well for a lot of bloggers because getting traffic from Pinterest is fairly easy and the quality of traffic doesn’t really matter.
You can also make a few hundred dollars a month to a few thousand dollars a month passively depending on your traffic numbers and which ad company you are using.
Believe it or not, you can make this strategy even more passive by utilizing a scheduling tool like Tailwind (<–learn more about how Tailwind works).
So you wouldn’t even have to pin to Pinterest because Tailwind does it for you.
The biggest downsides with ads are that you aren’t really building up any sort of relationship with your audience.
And you’re really only focused on the numbers instead of the quality of your blog posts which can bite you in the butt if you want to change up your monetization strategy down the road.
2. Drive Traffic and Get Paid with Affiliate Marketing on Your Blog
Alright, we’re getting into a little less passive strategies now but still very easy to do and very worth it.
For this strategy, your focus is on affiliate marketing but it’s also on providing value to your audience via your posts.
It’s not as simple as slapping on 20 affiliate links, watching the traffic roll in and making sales.
You’ve got to put in a little work with your posts.
And you have to be writing the right types of posts.
With this strategy, your main focus will be to provide value to your audience while including a few affiliate products that will help them with the problem you are solving in your post.
For example, if you’re writing a gift guide on the best products under $20 you can include affiliate links throughout that post.
Basically, solve a problem with your post and include affiliate products that make your audiences life easier.
Affiliate marketing is one of my favorite ways to make money blogging and it works really well no matter your audience size and traffic numbers.
Not only that, there are so many affiliate programs you can join.
3. Grow your Email List & Income Directly and Indirectly with Pinterest
I’m sure you’ve heard it before, the money is in the list.
What does that mean exactly? Basically, it just means when someone joins your list they already trust you enough to give you their email.
Then after a few emails sent to them, they’re getting to know you and like you.
This primes your traffic for a sale and they are more likely to purchase a product from you or one that you recommend because they already know, like and trust you.
There are two ways to grow your email list with Pinterest, directly and indirectly.
You can create a freemium, lead magnet, whatever you want to call it, which can be a PDF checklist, an ebook, a free course, an email course, basically anything free that is of value to your audience.
Make a landing page with your email provider, create a pin for it and post it directly to all relevant boards on Pinterest.
That is the direct way of growing your list.
The indirect way is to again, create a lead magnet and then write a blog post about a particular topic that you could add your lead magnet to and drive traffic to that blog post via Pinterest.
You then ask people to sign up to your email list in exchange for the lead magnet you’ve created for them.
I have personally used both ways to grow my list and boost my income and they both work.
Making money from Pinterest this way is one of the least passive ways but growing your email list is extremely important in an online business and can help you make more money in the long run.
You can read more about growing your email list with Pinterest here.
Make Money with Pinterest without a Blog
I get it. Not everyone has a blog yet or even wants to blog although I do highly recommend that strategy, you can make money with Pinterest without a blog.
If you do not have a blog yet and would like to use this avenue to make money with Pinterest (my number one choice) read this post.
4. Post Affiliate Links Directly to Pinterest
If you do not have a blog and still want to make money on Pinterest, posting your affiliate links directly to Pinterest is one of the most passive ways to make money pinning.
The only real work you need to put in is creating click-worthy pins and an SEO friendly description and also include the ad hashtag to let people know it’s an affiliate link.
The nice thing about this is that the person or company you are an affiliate for is doing all the hard work.
They’re creating the sales pages and getting the conversions.
You simply just have to drive the traffic.
You can even make this more passive and automated by using a Pinterest approved scheduler like Tailwind.
Some products sell better than others on Pinterest and some affiliate companies like Amazon do not allow you to link their products directly on Pinterest.
You just have to read the TOS (terms of service) of your affiliate companies.
That being said, if you want to make money more passively on Pinterest this is the route to go.
I recommend reading this post to get an understanding of how Pinterest works and to really create a solid strategy. And signing up for this course by Elise of House of Brazen that will show you how to make your first affiliate sale in just 24 hours using this exact strategy with Pinterest.
Pick your Strategy
All of these strategies work to make money on Pinterest and my favorite way to do so is to actually combine all of these.
I do this to ensure I am providing as much value as possible to my audience while also using passive strategies to save time.
Now it’s your turn to go out there and start making some extra money from Pinterest!