You wrote this incredible blog post, full of valuable information that you know your audience will absolutely love.
You sit back, pat yourself on the back and hit publish. That’s it right?
Now it just falls into the wonderful world of the internet and your audience will see it, engage with it and share it without you having to lift a finger!
ERRT *that’s you coming to a screeching halt*, Nope, doesn’t work like that.
That is unfortunately not the case.
If you build it they will NOT come.
At least not right away.
When you are a new blogger, you have to show them that it’s there! If you want to treat your blog like a business, then you have to market it like a business.
I’m giving you seven things to do after you hit that publish button because your information is valuable, so let’s get it in front of people!
disclaimer: some of the links in this post are affiliate links which means I may receive a small commission if you purchase using my link.
If you haven’t started your blog yet and aren’t sure where to start, make sure to read my in-depth tutorial here.
1. Pin to Pinterest
This is the very first step I take after publishing any and all blog posts.
I pin it to Pinterest directly onto the most relevant board.
I then distribute it throughout the next week using Tailwind (free trial) and get the buzz going on the blog post I just spent hours writing.
Along with posting to Pinterest I also get my butt into Canva and start making multiple graphics for each blog post.
That’s right, MULTIPLE graphics, with different pictures, different wording, and a different Pinterest description.
This helps me not only get more exposure on a single blog post but helps me populate Pinterest throughout the week without having to write five posts.
Pinterest is incredible for bloggers and is fantastic for gaining exposure and driving traffic to your blog.
You just have to know how to use it and as with anything else, if you want results you have to be consistent.
If you want to take a deeper dive into Pinterest marketing, I highly recommend checking out this free Pinterest course.
2. Post to all Relevant Facebook Threads
Facebook groups are an incredible resource for new bloggers.
Not only are they filled with like-minded people but most Facebook groups have dedicated promotion threads.
This means you can post to any relevant Facebook thread and get even more exposure on your blog.
This may mean getting it repinned multiple times so more people see it on Pinterest.
Getting more comments and click-throughs so it shows up more easily in search engines or even just getting a larger audience on your blog altogether.
Facebook groups are an incredible tool and one that can be used over and over again.
The key here is to stick with only posting to three or four threads a day otherwise it just becomes overwhelming and annoying.
Seriously though, after you click that publish button, make sure you are posting your blog post to at least one relevant Facebook thread, it makes a world of difference.
3. Post to all Social Media Accounts
Now that you’ve gotten the word out there in Facebook groups and Pinterest, it’s time to post to all of your relevant social media accounts.
Let your followers know that you have created a super in-depth and awesome post for them to read and direct them to it.
Make sure to put a link in your bio to your latest post so your audience can easily find it and begin sharing it.
After you let your audience know that you have something incredible for them, make sure to give them a call to action and tell them what you want next.
A share, a like, a comment, whatever action you want, ask for it.
4. Send out a broadcast email to your List
Although the people on your email list will get special VIP information only for them, don’t be afraid to let them know what you’ve been up to with your latest post.
Tell them you have a brand new blog post to go check out or better yet, summarize the post in a broadcast email to them and let them know where they can find the entire blog post if they’d like more information.
Not only will they be able to open the blog directly from their email inbox but they won’t have to go searching for it and they’re less likely to be distracted by other things on social media.
This is also a great time to engage with your list and give them a bit of story as to why you wrote the post.
Stories build relationships because you become human, not just “something” behind a computer screen.
5. Cut up and begin Repurposing your Post
That’s right, cut up pieces of your blog that easily be reused across your social media.
This is most easily done with Twitter because small snippets are mostly used there.
You can also do this on Instagram because as we know, no one is really reading long paragraphs on social media anymore.
You spent the time creating this post, why not use it for more than one thing.
You could also take a small part of your post and elaborate on it in another post or even a live training or a youtube video.
Maybe, cut it up into a short Snapchat training or Live Instagram story.
Seriously, the possibilities are endless on what you can do to continually reuse one blog post.
Check out this post to learn even more steps you can take to reusing your blog posts.
6. Track Progress
This is so so important.
You need to know what’s working AND what’s NOT working in order to continually put out great content.
Using the google analytics tool you actually see which posts are doing the best, which posts are generating the most traffic and if those posts are getting found organically through search engines.
It’s also important to look at which pins are being pinned the most, which posts on social media are doing the best and so on.
If you don’t know what’s wrong, then you won’t be able to fix it.
Learning what posts your audience is getting the most value from will also give you insight on other posts to create or even other topics to go more in-depth on.
7. Reply to Comments
If you want to build a relationship and a community with your audience on your blog, you need to reply to comments.
This tells your audience that you actually care about what they have to say and it makes you more human.
You’re not just some robot spitting out words into the computer.
Reading comments also helps you get feedback on your posts and see what your audience is searching for.
If there a consistent three questions asked, then you need to go into more detail on the subject.
Blogging is all about giving value to your audience and commenting back to them is only going to help you in the long run.
Now the next time you write a post, don’t just walk away from it and hope that it get shares and likes on its own, spread it out, share it, post it, link it.