The biggest bummer in blogging is when you spend hours writing incredible blog posts, click publish and no one reads them!
Week after week you write and yet, there’s still no traffic! Not only is it a bummer but it’s a huge hit to your self-esteem.
Are you just one of those people that can’t blog? Should you just throw in the towel and give up blogging forever?
Sometimes the answer lies with the basics, so if you want to learn the basics of blogging start here.
If you’re feeling like no one is reading your blog and you’ve tried everything, stick around because it’s about to get SERIOUS up in here.
I’m going to lay it all out on the table and share with you not only why people aren’t reading your blog but how you can actually fix it with actionable steps!
Why No One is Reading Your Blog
1. Your blog is still VERY new.
Yeah but what about all those people that have like, 50,000 views after only two weeks of blogging?
I’m just going to be honest here, there may be 1% AT MOST that actually see a very large amount of traffic right off the bat.
When we first begin blogging we don’t’ have a million different blog posts which means people aren’t sticking around for a long time.
With fewer blog posts, this means less time spent on your blog and fewer blog views.
So am I saying you should actually “launch” your blog with twenty different posts?
No, not necessary. But you can read more about that here.
The thing is though, not having a massive leap in traffic right away can actually be a good thing!
This actually gives you time to perfect your craft or at least improve your craft! This gives you time to write more in-depth blog posts, focus on keywords or even just focus on your writing style!
It allows you to grow and really get an understanding of your “why”.
Why you are writing your blog and who you’re writing it for!
So don’t worry if you’re not getting tons and tons of traffic flooding in, gaining a community of loyal followers takes time!
2. You’re Inconsistent.
As a brand new blogger, you need to be CONSISTENT.
You know that friend that only calls you up when they need something and then the rest of the time they don’t even notice that you exist?
Eventually, you get fed up and move on from them altogether.
Well in the blogging world, it’s kind of the same thing!
But it moves a whole heck of a lot faster!
If you write an incredible post that rocks your audience’s world and then you ghost them, they’re going to move on and forget all about you.
The point of blogging is to build a relationship with your audience.
They need to know they can count on you for information consistently each week, month after month, year after year.
If you want to be the “go to” person for something in your niche, then you’ve got to be showing up quite often with valuable information for your audience!
It’s up to you how many blog posts you want to write a week and what days you want to post them, the point is to just be consistent with it for a while and I mean like at least six months to a year. So choose a blogging schedule that you can stick to!
3. Your Blog Doesn’t Provide Crazy Value To Your Audience.
This can be a tough one to swallow and I know, I get it, I’ve been there and it’s a bummer.
The reality is, we blog for a purpose and we read blogs for a reason.
People read blogs for a few different reasons, for example, motivation, entertainment or to answer a question.
The biggest take away here is to really understand the purpose of your blog posts and to really remember who you’re writing them for.
Regardless of the type of blog you are writing, always ask yourself:
“Who is this post for?”
“Why am I writing this post?
“How does this post help my audience?”
Doing so will help make sure you are writing posts that provide value to your audience which makes them more likely to stick around and share your posts.
And if you have no idea who your target audience even is or how to actually find them, read this.
4. You’re Not Utilizing the RIGHT Social Media Platforms.
Marketing with social media is huge for new bloggers!
This is how you will get your posts seen and how you really begin to grow a targeted audience.
But you don’t want just anyone coming to your blog, you want the right people.
To find the right people, you need to be marketing on the right platforms.
And by this I mean, the platforms that your audience is on the most! I mean why would you waste your time posting to every platform when you just need to post to one or two?
If you are on Instagram, but your audience is mostly utilizing Facebook and Pinterest, then you won’t be in the right place posting your blog posts and your target audience may never even see them!
This will take a little bit of research to really understand what demographics are utilizing what platforms the most.
With all that being said, you should be on Pinterest.
Seriously, the large majority of blogs will do fantastic on Pinterest and if you’ve read any other blog on the internet you already know Pinterest is one of the largest traffic drivers for most bloggers.
Here’s a secret though, Pinterest isn’t all that easy.
No worries though because I’ve broken down Pinterest completely in this post which will help you create your own Pinterest strategy that actually works.
If your audience is on Pinterest and you want to grow targeted traffic, grab my free Pinterest Strategies Checklist with 17 proven hacks to help you boost your blog traffic today!!
5. Your Blog Titles Aren’t What Your Audience Is Looking For.
Have you noticed that I’ve talked a lot about what your audience wants?
Yeah, that’s because blogging is a whole lot less about me, me, me and a whole heck of a lot more about what your audience wants.
So let’s say you are utilizing social media or Pinterest and you’ve written this incredible blog post with a ton of value, but your title isn’t portraying that.
The title of your blog post is just as important as the content!
Think of your blog post title like a door.
Big shiny doors with twinkle lights are much more exciting than say a big brown door.
No one’s going to want to open the big brown not so exciting door but everyone wants to see what’s behind the shiny, twinkle lights door!
So, how do you turn your blog post titles into the door that everyone wants to open?
You create curiosity and answer a question that your audience is asking!
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An in-depth blog post in combination with a title that answers a question and creates curiosity with your audience without being spammy or clickbaity is one of the best ways to grow a loyal and engaged audience that will continue to come back to your blog day after day!
6. You’re Focusing On Too Many Things.
With twenty different social media platforms, a million different tips and strategies to try, it’s just too much! I used to think I had to try everything at once and just hope something would stick…
Yeah, that didn’t work out in my favor at all!
When you focus on too many strategies at once, you’re not only spreading yourself too thin, but you don’t really know what is actually working.
I recommend picking one goal for your blog and one way you can focus on improving it.
If you want to grow more targeted traffic, focus on your blog posts.
Can you improve something within them?
Okay, next focus on one or two places to promote it.
And remember to only pick platforms that your audience is on!
This will really help reduce the feeling of burning out and will actually give you a real look at where you can improve and what’s actually working.
Consistently Create Posts Your Audience Can Find And Wants To Read
Just remember that nothing will happen overnight.
Blogging is a slow burn and it takes time to really see a good amount of traffic especially when we’re looking for the right traffic.
Stick with it and keep on keeping on because your audience is out there.